Thursday, April 11, 2013

SOME BUSINESS IDEAS THAT CAN HELP THE PHILIPPINES PROGRESS ECONOMICALLY (A Philstar column)


A Voice from America
By Ernie D. Delfin

SOME BUSINESS IDEAS THAT CAN  HELP
THE PHILIPPINES PROGRESS ECONOMICALLY

             While the presidential candidates are preoccupied   in  their early political campaigns and  many Filipinos are engaged in heated  debates on constitutional issues surrounding the Davide impeachment or other hot political issues that are often accompanied by grandstanding of many politicians  in   zarzuela-like  atmosphere,   I would like to  advance some outside-the-box-ideas with a faint hope that our   “honorable” congressmen and senators,  the presidential candidates as well as businessmen   will   consider  my business proposals  when they are in a more productive moods.
              It’s indeed everybody’s  knowledge that the Overseas Filipinos, the so-called modern day heroes,  now numbering  over  7 million people,  remitting   over $7 billion a year back to the Philippines,  an staggering foreign exchange    that has kept the country  afloat for many years now. With that much money,  however, how come  the Philippines seemingly cannot show many concrete or  tangible  signs of infrastructures that sustain local  businesses or livelihood projects in many provinces where these Overseas Filipinos come from?  The only structures  visible are newly built bungalows for OFW families that replaced old nipa huts.   Is it because almost all these monies are used primarily  for consumer goods and practically nothing invested for capitalized expenditures,  such as  tools or machineries for the production of goods and services?   If this observation is true,  national leaders must work overtime to change the application of these $7 billion OFW remittances.  The OFs cannot afford to be doing those contractual foreign jobs  the next 20 or 100 years! There are too much social costs, spelled tragedy, associated with OFW children when one or two parents are working abroad.   We have to develop industries and livelihood projects within our own country to bring back our OFWs, the sooner the better!
            I believe it is a wise idea to allocate a  small and reasonable percentage of those OFW remittances into  some kind of a “mutual or cooperative fund” under a highly credible and competent manager with the highest integrity wherein  returning OFW (or their dependents) can borrow,  as members, some money  from such  funds  to capitalize any entrepreneurial or livelihood projects whenever they decide to do so. 
                  Another timely business idea is to  make and market  the Philippines as a retirement paradise  for Overseas Filipinos   who want to go back to the Philippines to retire,  providing them a comparable  standard of living that they have been used to during their productive years.   I am thinking of a residential-business model like the Leisure World in Laguna Niquel and Seal Beach in Southern California.  It is a thriving community of active professionals  who are at least 55 years old, college graduates and possess a prescribed minimum net worth or assets. 
            I believe that if businessmen with the cooperation of the Philippine government can see this great potential, they can easily  convert a certain town or an island  resort into desirable retirement community, that is peaceful, clean, with  adequate health care, shopping center, recreation facilities comparable to those in the United States.   If they do,  thousands of Filipinos in North America people like me  will definitely consider  going home for retirement.   As the advertising billboard says, “Build it nicely and offer very competitive prices  and people will come and spend.”
            Corollary to a retirement community, another business is a health care facility. Assisted living businesses, I believe,  can also flourish in the Philippines as Filipinos are  already noted for their caring attitude throughout the world.   The US spends billions of dollars in health care,   especially towards the last years of life of any  citizen,  whether in an intermediate care facility or a 24/7 skilled nursing facility, also known as nursing home or  convalescent hospital.   
             Beginning this decade, many Filipinos who came to the U.S. in the seventies soon will be retiring and most likely will also become residents of these health care facilities.  Personally,  I would rather be in the Philippines than in a nursing home, if the  socio-economic and peace and order situation of the country will then improve. I dare say that  there will be thousands of Filipino Americans, like me,  who lead productive lives  who will be thinking seriously about these inevitable things in the next 10 to 25 years. This could be a very lucrative business  that can be in high demand as long as the businessmen and the Philippine government can assure the retirees relative freedom from hoodlums or kidnappers in a clean, pleasant and attractive community that is comparable if not better than a Leisure World community in California.  
             Extrapolate the potential of this business and what it can do for a retirement community or a health care facility,  whether a intermediate care facility  or a nursing home or convalescent hospital.   A resident pays say $900 a month that is equivalent to over 45,000 pesos (which is a mere third or  quarter  of what he pays  an assisted living facility in the USA!) for his board and lodging,  EXCLUDING  hospital and doctor’s  fees.  Multiply P45,000 by  l00 residents will  produce over  P4,500,000 a month.  Multiply that by l,000 or even l0,000 residents!  The Philippine  facility can then  afford to  hire more nurses and attendants  to make the nurses to patients’ ratio much lower than in any   U.S.  facility. These businesses can employ thousands of our Filipino women so that they do not have to leave the country  to become “Filipinas” (maids) in  Europe,  the Middle East, Singapore or Taiwan.
                  What does the Philippines  need to have in order to engage in this lucrative business?  A health care facility  built comparable to, if not superior  than a typical facility  in the United States coupled with   an effective marketing and advertising campaign in North America.  This  quasi government agency must be   headed by a truly competent person who has the heart and understanding of this  high-in-demand industry.  Retired generals or  plain cronies of  politicians are not the right people to handle this job. 
                The Philippines has already an ample supply of  medical and nursing  graduates  who have the  expertise that can be tapped with higher salaries  but still much lower than the salary scales in America.     There are already many existing and successful businesses that can  just be replicated in the Philippines with some local modifications.  The doctors, nurses  who render these services are oftentimes  Filipinos themselves.  So Filipinos can do it in America, Filipinos  should be able to do it also  in the Philippines.  Marketed properly, retiring Filipinos and even their American friends can be  lured to come and experience the world known Filipino hospitality.  As a bonus, residents or patients from America  can even get much more for their health care dollars in the Philippines simply because of a much lower costs of living.  With his American dollars, one resident or patient can even afford to hire his own exclusive caretaker  24 hours a day!
          Paging entrepreneurs and businessmen in the Philippines to start making a feasibility studies or business plan for this  21st century phenomenon  when the baby boomers generation of Filipino Americans  becoming  senior citizens themselves!   I am quite interested because in another l5-25 years, I might be one of those residents who wanted to go back and probably even die in the Philippines.  That is,  if our beloved Perlas ng Silangan, the Philippines that I used to know,   will not have gone to a real hell run by immoral shameless, greedy and corrupt politicians!   The forthcoming May 2004 election (if there is any)  will serve as a litmus test for all of you in the Philippines. We, the Overseas Filipinos,  can just wish you the best and of course, we will continue to pray.
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                    At our Progressive Times forum,  I  recently  advanced an idea  where we can convert our tourism dollars into some kind of Philippine Social Development and Entrepreneurial Fund (PSDEF).  The response was very positive and many PT members are continuing our spirited  discussions in the Internet.   Let me also share with our STAR readers some highlights of this  revolutionary idea:
                     In North America, bed and breakfast business is getting very popular as it is a great alternative to just staying in a typical Hilton, Sheraton or Holiday Inn during one’s  vacation.  I am proposing that members of our Progressive Times forum can form a PT Global Bed & Breakfast Club (PTGBBC)  where any one  can become the guest/ tourist  or  the host/tourist guide at any predetermined days of the year.  Through a website created solely for this purpose, a PTGBBC member can research, compare his options and then make the necessary arrangements with another member in another city or country to be his host.  Instead of paying the host directly for the market value of his  Bed & Breakfast stay, the guest or tourist obliges himself to remit or deposit the fair market value of his stay into this  “mutual” PSDE Fund.  Said deposit, however,  will be credited EQUALLY to himself (the tourist or guest) and to his host/tourist guide.
           Let’s  enumerate some  advantages and its potential:   If 100 PTGBBC  members avail of this B&B Club for mutual benefits,  staying an average of 7 days a year,  paying $100 per day ($50.00 goes back to him as his “mutual” fund investment), the fund will generate  $70,000  or about  P3,500,000  that would have spent to  any  Hilton, Sheraton or Holiday Inn.  Multiply that amount by  l,000 or l0,000  tourist days  and the generated amount will become staggering!   The PTBBC Board of Trustees may decide to invest the  generated revenues  into any entrepreneurial endeavors (hopefully in the Philippines)  like building more or improving existing  resorts to make them more attractive for tourists to keep on coming.   Other  potential applications of these  PSDE Funds are endless.
              The advantages of staying in a  B&B home  are varied as the number of members participating.   Primarily,  it will encourage many tourists, especially those who have not traveled much,    to become guests or tourists  as it will be  much cheaper with the added benefit of having a tourist guide (the host) who will also enjoy some financial or economic benefits.    Friendship will be developed and relationships will be strengthened  as the Club members become tourists and/or hosts every year.   Staying with a host family who has similar or equivalent interests, education or hobbies, will not only be more economical but also better, healthier and more educational than just staying in a typical commercialized hotel.
           When all these are  said and done,  I believe that it is us, Filipinos wherever we reside in the world ------- not the Americans,  Japanese, Koreans  or Europeans -----who can and must improve the Philippines.  Let us all stop hoping (and begging) other nations to make us better.  It is only us who can make our country progress!
                Dear STAR readers,   I  appreciate any feedbacks or comments!   E-mail me at:     erdelusa@hotmail.com
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             Today is Halloween (All Saints Day) and tomorrow is  El  Dia de los   Muertos (the Day of the Dead).  People here in America celebrate these church holidays differently than they are practiced in the Philippines.  On the last day of October,  many people, even at work,  don on costumes or wear masks pretending to be somebody else ---- from a mermaid, to Arnold Schwarzenegger, to a monk to a pirate, you name it.  In the evening, many children with their own costumes go from house to house to do their “trick or treat” and the homeowners gave out countless of candies.  Houses are also decorated with spooky characters with many carved pumpkins like Jack o’ Lantern with lighted candles inside.
              But these American Halloween traditions are quite benign or somewhat  passive in nature as opposed to the way these holidays are celebrated in the Philippines especially in  many cemeteries, like the Chinese Cemeteries.   Only in the Philippines, it seems, where even the dead are segregated by social classes.   You can easily differentiate the  tomb of a poor man versus the mausoleum of a rich man.               
              It’s been over two decades that I have not been in a cemetery in the Philippines during All Saints or All Souls Day.   Do they still have those hired musicians or priests who are paid to sprinkle holy water  or paid  mourners to cry in front of those newly white-painted tombs of different sizes with fences?  I  am nostalgic of those memories of these holidays when we did not have classes  nor work.  As millions of “provincianos” living  in Manila want to go home on the eve of All Saints Day,  the competition to get a seat in the provincial buses is also skill where the fittest always  win and get the first available seats.  The prize?  To be able to go home on time and partake with all the kakanins (native cakes) that are prepared for everyone for a several  days.      
               Yes, for the Filipino expatriates like me, we often reminisce those good old times, when we are not burdened by so many things of  a modern day life in the name of “progress.”   Despite our  21st century  gadgets of high tech, fast cars and   fast foods,  the good  times of yesteryears seem much more satisfying if not more profound.   Yes,  Virginia,  when you are past 40 or 50  you gradually become more nostalgic and melancholic especially  in your solitude.  Oh such memories… they can make you smile and even inspire  you  to  go on living!
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Email this writer:     erdelusa@hotmail.com or drbannatiran@yahoo.com
Visit his website:      www.katipunan-usa.org  and  www.ptag.org

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